Bonus: What’s one of the quickest ways to evaluate a piece of content’s SEO value or opportunities?
Kevin: One of the quickest ways to evaluate a piece of content’s SEO value or opportunities would be seeing how many organic conversions it drives. Organic conversions can range from actual purchases to subscribing to an email list. Marketers should put less emphasis on keyword rankings for SEO value as there are more than just one keyword that drives people (organically) to a website or conversion.
Steve: One of the quickest ways to evaluate a piece of content’s SEO value is to look at the Organic Landing Page report in Google Analytics. This report tells you the pages that searchers land on right after they see search results. This means that the pages in this report are the pages that come up in search results. When you are looking through this report you can identify pages that drive conversions and you can also identify pages that drive searchers back to Google to look for a better answer.
Evan: Put yourself in your reader’s shoes by doing a search using a phrase that you think your content is most relevant for (i.e. should rank for) and honestly ask yourself, or a friend, if it delivers a satisfying answer to what you searched for. If it doesn’t for you, you can bet it won’t for your readers either.
Next, compare your content to what’s already ranking. Is your title at least as compelling as the competition? Are you covering the topic as well? Does the page load fast and look nice on either desktop or mobile? If the answer to any of these questions is no, there’s your opportunity.Special Offer:
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